Carl Jung

Carl Jung, was a Swiss psychiatrist and psychotherapist who founded analytical psychology. His work has been influential not only in psychiatry but also in philosophy, anthropology, archaeology, literature, and religious studies. He was a prolific writer, though many of his works were not published until after his death.

The central concept of analytical psychology is individuation—the psychological process of integrating the opposites, including the conscious with the unconscious, while still maintaining their relative autonomy. Jung considered individuation to be the central process of human development.

Jung created some of the best known psychological concepts, including the "archetype", the "collective unconscious'", the "complex", and "extraversion" and "introversion".

 Shadow Projection 

The Shadow is an unconscious complex defined as the repressed, suppressed or disowned qualities of the conscious self. According to Jung, the human being deals with the reality of The Shadow in four ways: denial, projection, integration and/or transmutation.  According to Analytical psychology, a person's Shadow may have both constructive and destructive aspects. In its more destructive aspects, The Shadow can represent those things which people do not accept about themselves.

For instance, The Shadow of someone who identifies as being kind may be harsh or unkind. Conversely, the shadow of a person who perceives himself to be brutal may be gentle. In its more constructive aspects, a person's shadow may represent hidden positive qualities. This has been referred to as the "gold in The Shadow". Jung emphasized the importance of being aware of shadow material and incorporating it into conscious awareness in order to avoid projecting shadow qualities on others.

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